The app, which provides mobile access to the MIMS drug database and comparison tables, was named Directory of the Year (Business Media) at the PPA Digital awards. The award follows the MIMS Consultation Guide taking first prize in the 'Medicine' category at the recent BMA book awards.
The judges at the PPA awards commented, "This well designed app, with a good pricing strategy and an attractive interface, has proved a popular platform for existing users, as well as widening the app’s audience. The judges were particularly impressed by the instant accessibility, with no internet connection required [once downloaded]."
Editor of MIMS Chloe Harman said: "With more than 17,000 downloads worldwide, we’re incredibly proud of the success of the MIMS app. It’s a great honour to receive this award in recognition of the app’s quality. We’re especially delighted that the judges highlighted its user-friendly interface, instant accessibility and great value for money.
The app provides concise prescribing information on more than 2,000 products, with free monthly updates. Users can quickly search the drug data by brand or generic name or browse by disease area – whether they are at home, on the job or on the go.