MIMS advertising information

MIMS, together with its online version mims.co.uk , is the most up-to-date drug reference in the UK. MIMS includes all major medicines available on prescription in the UK and the drug database is updated constantly online. Published for over 50 years, advertising on MIMS allows you to align your brand to a professional resource that has heritage, respect and readership.

  • 99% of GPs rate MIMS trustworthy*
  • 98% of GPs rate MIMS credible*
  • 96%* of GPs rate MIMS useful*
  • 68% Readership, NMRS, September 2016

In print you can target your advertising alongside your specific disease area or within the index and a wide range of creative solutions are available to allow your campaign to really stand out. Online, as well as the standard display options such as banners and overlays, you can sponsor the clinics ( www.mims.co.uk/clinics ) which allows you to demonstrate your commitment to best practice in a particular therapy area.

MIMS Dermatology advertising information

Published bi-annually, MIMS Dermatology focus purely on issues surrounding dermatology and enables you to directly target HCPs with a specific interest in this important disease area. Advertising options range from display to wrappers to advertorials, with options to advertise alongside the dermatology sections in mims.co.uk.

To discuss online and print advertising opportunities, including sponsorship and email campaigns, contact:

Robert Jones 
Advertising Manager
Email:  robert.jones@haymarket.com
Tel: +44 (0)20 8267 4481

Michael Lok
Account Executive
Email: michael.lok@haymarket.com
Tel: +44 (0)20 8267 4483

For advertising information on GPonline.com or MIMS Learning (print or online) please contact Robert or Michael as above.

MIMS Workshops

We create MIMS workshops, bespoke events, on behalf of our clients in collaboration with the MIMS brand to ensure trusted engagement with the wider healthcare professional community.

MIMS is a respected provider of live events with 98.8% of attendees rating a MIMS event as either good or excellent. By partnering with MIMS to produce and run your events you will be associated with a name and heritage that healthcare professionals trust.

76% of GPs are more likely to go to an educational event by MIMS*
Make sure you take advantage of this audience engagement, we can meet all of your event needs so let us know the event format you would like to produce and we will work together to provide a solution.

We ran an event with MIMS and the whole team did a great job working alongside members of both our sales and marketing teams, against some challenging timelines. Attendance exceeded our expectations. The whole project was well managed and considerate of our internal processes. MIMS demonstrated their experience of running large successful events.

Associate Marketing Director, Teva UK Ltd

I am extremely pleased with the work MIMS are doing in our joint venture of running a series of educational roadshows. I am impressed with the due diligence given to each event, the timely responses from all members of the team working on the project and most importantly the execution of each and every single meeting. Having worked with other organisations I can confidently say MIMS rank first.

Professional Relationships Manager, Janssen-Cilag Ltd

To discuss sponsorship and exhibition opportunities please contact:

Robert Nuzzaci 
Commercial Director 
Email:  robert.nuzzaci@haymarket.com 
Tel: +44 (0)20 8267 4884

*Independent research, February 2015. 656 GP respondents.