MIMS is the most up-to-date print and online prescribing reference in the UK. MIMS includes all major medicines available on prescription in the UK and the drug database is updated constantly. Published for over 60 years, advertising on MIMS allows you to align your brand to a professional resource that has heritage, respect and readership. In print you can target your advertising alongside your specific disease area or within the index and a wide range of creative solutions are available to allow your campaign to really stand out. Online, as well as the standard display options such as banners and overlays, you can sponsor the MIMS clinics (mims.co.uk/clinics) and target your campaign alongside the popular drug comparison tables which allows you to demonstrate your commitment to best practice in a particular therapy area.