Suggestions from readers have been incorporated to make the cover more modern and appealing, and to highlight MIMS’ dual role as both a reference publication and a news source.
Important news stories and significant updates from the issue are now featured and, for the first time, the cover is illustrated with a clinical image. The news pages at the front of the book have also been redesigned to carry the new look through to the contents.
"The success of the MIMS app illustrates the high demand among our readers for prescribing information in digital format," said MIMS editor Chloe Harman.
"But for many GPs the print edition of MIMS remains their ‘bible’. With the success of the recent switch to quarterly print publication, we felt it was time for a new design to reflect the new frequency and encourage readers to open up each new issue straight away."
The MIMS team welcomes feedback on the new cover. Please email your comments to email@example.com.
The MIMS website will follow suit with a redesign in the coming months. The MIMS team is also testing a new database which will allow continuous updating of the drug summaries online so that users always have access to the latest information.